About

Diver is built by Green Hat Web Solutions, a small product and engineering studio. We work with marketing teams, agencies, and founders who care more about pipeline than pageviews.

Our point of view

GA4 is powerful and free, and it's the right place for your raw data to live. But its defaults are wrong for the people who pay for marketing. Conversions are buried inside the Events report, channel performance requires custom explorations, and stitching Google Ads to GA4 to GSC is something most teams never get around to.

Privacy-first analytics tools (Plausible, Fathom, Simple Analytics) solve a different problem — they make traffic dashboards beautiful and cookieless. They don't fix the conversion-reporting gap. They sidestep it.

Diver sits in the middle: a managed workspace on top of the data you already have in GA4, GSC and Ads, focused entirely on conversions — who's converting, where they came from, what they're worth, and what to do next.

How we work

We ship in small steps and we publish what we change. Diver is built and run by a tight team — there's no support queue you'll get lost in. Customer feedback goes directly to the people writing the code.

Where we're based

Green Hat Web Solutions is incorporated in the United States. Diver runs on managed cloud infrastructure in the US, with encryption in transit and at rest. See our Privacy Policy for details.