How Diver works
From "I have GA4" to "I see my conversions clearly" in under five minutes.
Diver is a managed conversion-analytics workspace. You connect Google Analytics, Diver pulls and joins the data, and you get the dashboards your team would have built themselves — minus the three months of work.
- Step 01
Sign in with Google
Diver uses Google sign-in for both authentication and (separately, by your consent) integration access. We never see your password and we never store your raw Google credentials.
- Step 02
Connect Google Analytics 4
Authorize Diver to read your GA4 property. We pull sessions, events, conversions and revenue — read-only — and start the historical backfill in the background.
- OAuth scope: analytics.readonly
- Backfill: 61 days on Free, 213 days on Pro, unlimited on Enterprise
- Optionally connect Google Search Console and Google Ads for unified channel analytics
- Step 03
Diver normalises and computes
Behind the scenes, Diver runs a managed ETL: it joins GA4 events to GSC search performance and Ads spend, normalises naming, and computes the conversion metrics that GA4 doesn't surface natively.
- Step 04
Open the dashboards
All 12+ reports populate automatically — Conversion Intelligence, Channel Profitability, Funnel Diagnostics, Source Risk, Lead Quality and more. Every metric exposes its formula and the source rows.
- Step 05
Invite your team
Add up to 3 teammates per brand on Pro (more on Enterprise). Roles are per-brand, so an agency can scope each client's data to the right people.
Prerequisites
Two things must be true before Diver is useful.
Admin access to GA4
The Google account you use to connect Diver must have admin (not viewer) access to the GA4 property for the brand. We use this to pull conversion data — read-only.
Conversions defined as GA4 Events
The conversions you care about — purchases, form submits, calls, custom events — must already be configured as Events in GA4 and marked as conversions. Diver reads what's there; it doesn't define new conversions for you.
Not sure if you have these in place? Book a demo and we'll diagnose it together — most issues are a 10-minute fix.
Ready to wire it up?
Free for 1 brand, forever. Upgrade only when you outgrow the limits.
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